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RICHMOND, Va. – Richmond Area Honda Dealers will be the new title sponsor of the Capital City Classic, Richmond Athletics and VCU Athletics announced jointly on Tuesday. The rivalry between the two schools, which are separated by just six miles, is one of the most intense in all of men's college basketball and annually matches two of the top programs in the Atlantic 10.
The agreement, which includes naming rights, the creation of a new logo for the series, and other digital media elements, has a term of three years and runs through the 2022-23 season. The deal was secured by Richmond Sports Properties and VCU Sports Properties, the multi-media rights holders for each University's Athletics department.
"The Richmond Area Honda Dealers are proud to have our name associated with one of the great rivalries in all of college basketball. All four of our dealers in Central Virginia recognize that each school has a passionate fan base and a long tradition of success," said Richmond Area Honda Dealers President Steve Prezioso. "Each time U of R and VCU plays each other, the city stops to watch, and we couldn't be more thrilled to have the Honda brand associated with these games."
This first edition of this year's Richmond Area Honda Dealers Capital City Classic will be on February 12 at 7 PM on ESPN2 when Richmond visits VCU. The teams will meet again just five days later, when the Spiders host the Rams on February 17. The game will be nationally televised on CBS Sports Network with tip-off time still to be determined. The Spiders and Rams split their two meetings last season, with each team winning at home. VCU leads the all-time series with 54 wins to Richmond's 31.
The Richmond Area Honda Dealers are comprised of four different Honda stores in the area: Colonial Honda off Interstate 95, West Broad Honda off Broad Street near 64 West, Pearson Honda on Hull Street and Mechanicsville Honda on Mechanicsville Turnpike.
The Link Lonk
January 19, 2021 at 09:43PM
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Richmond Area Honda Dealers to Become Title Sponsor For Capital City Classic - RIchmond Spiders Athletic
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