Inflation was already forcing Americans to tighten their belts in late 1973 when OPEC reacted to American support of Israel during the Yom Kippur War by imposing an oil embargo on the United States. Gas lines and general angst over fuel prices ensued. Honda had just begun selling the new Civic for the 1973 model year and it topped the fuel-economy charts immediately… but what if 29.1 miles per gallon just wasn't enough?
Honda
That was no sweat for Honda, the outfit that made its bones putting hundreds of millions on two wheels, and so the American Honda Motor Company commanded its marketing wizards to pitch the new XL-350 dirt bike as completely reasonable transportation for the suit-clad urban office worker. In this 1974 magazine advertisement, we see a Los Angeles salaryman riding his four-stroke one-banger through the intersection of 6th and Spring, near Pershing Square. It must be a clear winter day just after a rainstorm, because you can see the normally-smog-obscured-in-1974 San Gabriel Mountains in the background. Sure, XL-350 commuting had its drawbacks, but you got 60 mpg!
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The Link LonkMay 11, 2021 at 01:56AM
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Even a Civic Seems Too Thirsty? Commute On a '74 Honda XL-350! - Autoweek
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