The BBPH is a unique instrument honoring the enduring relationship between Yamaha and the celebrated artist
BUENA PARK, Calif., Jan. 12, 2021 /PRNewswire-PRWeb/ -- Yamaha will be showcasing the Peter Hook Signature BB bass during NAMM's virtual Believe in Music week starting January 21, 2021. The BBPH is a unique instrument honoring the enduring relationship between Yamaha and the celebrated artist.
Peter Hook is best known as the bassist and founding member of Joy Division and New Order, two English rock bands who rank among the pioneers of the post-punk movement. Hook has pursued an innovative, 40-plus-year career with these and other bands, blending post-punk with electronic and dance-music influences during his musical evolution.
Throughout his career, Hook has chosen Yamaha BB basses for their assertive sound and durable construction. At the start of his career, Hook latched onto the Yamaha BB600 as an early favorite and finally landed on the BB1200S, which has stayed with him over the decades. He now owns seven BB1200S models, and his very first and favorite BB1200S still resides at his home for playing and recording. The Peter Hook Signature BB bass combines influences from his longtime companion BB1200S and the BB734A he currently plays on tour with Peter Hook & The Light, paying tribute to an artist whose unique playing style and musicianship changed the course of modern music.
"It's such a compliment to be recognized for what you've done and to have it come full circle and culminate with my own signature bass — made to my specs and to satisfy my playing — is such an honor, and I'm very happy with it," said Hook. "I'm very proud to have worked with Yamaha to develop the BBPH and I think it's one of the best guitars in the world if I do say so myself!"
To fit Hook's style of playing high on the fretboard, the signature model reworks the pickup arrangement of the BB1200S to draw out "that sweeter sound for the treble strings and the tighter sound for the bass strings," says Pat Campolattano, senior designer and luthier, Yamaha Guitar Group. Working closely with Hook on the development of the BBPH, Campolattano also replaced the straight-through neck of the BB1200S with a bolt-on design that brings out the unique tone Hook has popularized in his music while maintaining the sturdiness of a straight-through neck.
The distinctive "BB1200S Red" finish on the 3-piece body and matching headstock evokes Hook's classic instrument, as does the single, reversed pickup. The VSP7n split, single-coil is paired with a true active/passive preamp to offer the best of both classic and modern BB tone. Similar to Hook's BB734A, a 3-band EQ is available in the active mode, and the treble knob acts as a master tone control in the passive mode. Hook's signature is screened on the back of the headstock, above a nod to "Manchester, England!" Even in these small details, this signature bass celebrates the history of this eminent artist and his indelible influence on modern music.
"Peter Hook is a trailblazer among bassists in rock music," said Arthur Morin, marketing manager, guitars, Yamaha Corporation of America. "Given Peter's storied history with the Yamaha BB bass, we believe it's high time we fashioned a signature model to suit his signature sound — a sound which has broadened the scope of his instrument and inspired musicians and music lovers everywhere. We are thankful to Peter for sticking with us for so many years, and we are proud he is so pleased with the result of our collaboration together."
Pricing and Availability
The Yamaha BBPH Peter Hook Signature Bass (MSRP: $2,000.00) is now shipping. The BBPH is a limited-edition model, and only 14 basses of its kind are available in the United States.
To see the Yamaha BBPH Peter Hook Signature Bass on display during Believe in Music week, January 21-24, 2021, please register online at https://attend.believeinmusic.tv
For more information about the BBPH Peter Hook Signature Bass, visit https://yamaha.io/BBPH
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About Yamaha
Yamaha Corporation of America (YCA) is the largest subsidiary of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.
Media Contact
Stephanie Talarico, Giles Communications, 914-644-3500 x 704, stalarico@giles.com
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